Check out the 2013 Kona Honzo – proof that stickers matter!

Kona are notoriously ‘zany’ – they're mental crazy bonkers. So much so that this year's Eurobike booth is decked out like a Wild West saloon and all their staff are dressed as cowboys. As we said, mental.

Anyway, is this really a post simply about stickers? Well, no. There’s lots to like about the 2013 Honzo 29er besides the re-emergence of some day-glo orange and that classic blocky font that takes us back to the 1990s.

The chain-guide-equipped 1×10 drivetrain and relaxed angles hint at the bike's stated purpose – going stupidly fast. It’s a hard-hitting, grin-inducing wagon wheeler. We do like those stickers though…

The 2013 Kona Honzo is a stripped down speed machine. Picture by Ric McLaughlin

The 2013 Kona Honzo is a stripped down speed machine. Picture by Ric McLaughlin

The blocky font and day-glo letters shout 'retro' but the rest of the bike is bang up-to-date. Picture by Ric McLaughlin

The blocky font and day-glo letters shout 'retro' but the rest of the bike is bang up-to-date. Picture by Ric McLaughlin

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