Why can’t all clothing ads be like this? Athertons and co show off the new ONE Industries MTB kit

ONE Industries’ first mountain bike range is hitting shops right about now and they’ve released a video to celebrate. This is no boring plug, though. It features their sponsored riders, the Athertons, Marc BeaumontAaron Chase, and Austin and Cody Warren, doing what they do best – pinning it downhill and styling it up at the dirt jumps. If only all clothing ads were like this!

Source: 2013 / ONE Industries BIKE from ONE Industries