Dan and Rachel Atherton show off the new ONE Industries mountain bike range

Dodging sheep and drifting berms, Dan and Rachel Atherton showcase the latest gear from the 2013 ONE Industries range. These two vids are heavy on the product plugs, but we think it’s a pretty cool way to showcase both gear and riding at the same time.

Source: DAN ATHERTON // ONE INDUSTRIES from ONE Industries

Below is the kit that Dan was rocking – the new Alliance jersey and Sector short. If you want to see more of ONE Industries’ mountain bike gear, we’ve got a full ChopMTB gallery of the 2013 range.

ONE Industries Alliance jersey and Sector shorts. Picture by Dan Milner

ONE Industries Alliance jersey and Sector shorts. Picture by Dan Milner

Rachel Atherton

Is orange the new black? Rach won on choice of shoot location but we’re not so convinced she won on choice of kit colour! Although, the more times we watch this the more we’re beginning to like it…

Source: RACHEL ATHERTON // ONE INDUSTRIES from ONE Industries

ONE Industries Conflict pad. Picture by Dan Milner

ONE Industries Conflict pad. Picture by Dan Milner

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