Ever checked the safety sticker on your bike helmet? You will after watching this…

Bike helmets – they all offer the same protection, right? Wrong. Next time you’re looking for a new lid, forget how fly it looks and make sure it meets the appropriate safety standards – it could help you avoid “life-threatening death”! This scary little clip from the Athlete Recovery Fund shows just what a difference that little white sticker can make.

Source: ARF Presents: Certified vs Non-Certified Bicycle Helmet Impact Test from Athlete Recovery Fund  via Pinkbike

So, what should you be looking for? Well, don’t buy a helmet unless it at least passes the CPSC (US) or EN1078 (European) standards, and if you truly value your noggin, it’s worth searching for one that meets the much more stringent Snell B90 and B95 standards. Right, lecture over!