Bikes, boards and dudes with beards – behind the scenes at Santa Cruz Bicycles

All pictures by Scott Markewitz

Santa Cruz are proud of their Californian roots. Their HQ is in an old cannery in the coastal city that gave them their name. Picture by Scott Markewitz

Santa Cruz are proud of their Californian roots. Their HQ is an old cannery in the coastal city that gave them their name

No business suits and short-back-and-sides here – Santa Cruz do things differently. Picture by Scott Markewitz

No business suits and short-back-and-sides here – Santa Cruz do things differently

Classics from the past hang above rows of freshly painted current models. Picture by Scott Markewitz

Classics from the past hang above rows of freshly painted current models

Santa Cruz's frames may no longer be made in the US but they're still designed, prototyped and developed there. Picture by Scott Markewitz

Santa Cruz's frames may no longer be made in the US but they're still designed, prototyped and developed there

Santa Cruz's frames may no longer be made in the US but they're still designed, prototyped and tested to destruction there. Picture by Scott Markewitz

Not to mention tested to destruction...

Testing is something that the company take very seriously. Picture by Scott Markewitz

Testing is something that the company take very seriously

Assembly is done in-house so the factory is filled with boxes of trick-looking gubbins, like these carbon suspension links. Picture by Scott Markewitz

Assembly is done in-house so the factory is filled with boxes of trick-looking gubbins, like these carbon linkages

Company boss Rob Roskopp likes to get hands-on with his company’s products. Picture by Scott Markewitz

Company boss Rob Roskopp likes to get hands-on with his company’s creations

Bikes, sunshine and rad tattoos – these guys are living the California dream! Picture by Scott Markewitz

Bikes, sunshine and rad tattoos – these guys are living the California dream!

Santa Cruz have some of the world's top riders on their roster, including 2012 world champ Greg Minnaar. Picture by Scott Markewitz

Santa Cruz have some of the world's top riders on their roster, including 2012 downhill world champ Greg Minnaar

Santa Cruz’s head engineer Joe Graney is rightfully proud of the new V10 Carbon. Picture by Scott Markewitz

And this is the bike that helped him win that world title (well, part of it at any rate), the new V10 Carbon

Any colour, as long as it's red? Picture by Scott Markewitz

Any colour, as long as it's red?

Nah, there are loads of options, and this is how it's done. Picture by Scott Markewitz

Nah, there are loads of options, and this is how it's done

Want to see more? You can read a full feature about the Santa Cruz factory in the February issue (#286) of Mountain Biking UK magazine, out next Friday (11 January 2013) and available on Apple Newsstand and Google Play.

Page 1: Video tour
Page 2: Photo gallery